As I grabbed a sandwich in a morning Indigo flight to Bangalore from Kolkata, a small write up came to my notice on its cover, MS TIKKA. See the picture below. I loved the narratives. I loved the packaging, melting taste of the cheeses and crunchy vegetables. The care of the crew. It’s all about branding. By this time You may have read it. If not, read it. You will enjoy.
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